Lynne Smit is a skilled journalist with over 28 years of experience in various publications including the Financial Times in London. She is the founder of OfCourse Media and the former Managing Director of Conversations Squared, and has an exceptional talent in finding and sharing engaging news angles in even the most technical of topics. Lynne also has a passion for mentorship and skills transfer, having mentored in journalism and public relations, and has written several textbooks and edited books on education in South Africa. She currently specializes in effective storytelling and has worked with notable clients such as WWF, Fair Cape Dairies, and the Water Institute of South Africa. She is also Chair of the Southern African Freelancers' Association and has coached French executives in English language skills.