Michael McDonnell is a highly experienced professional in demand planning and sales operations, with a strong background in the cannabis and retail industries. He has previously served as a Senior Manager and Manager of Demand Planning at Aurora Cannabis Inc., where he managed production planning and demand forecasting. Prior to that, he was a Sales Operations and Inventory, Sales Analyst in North America, Project Manager for a Sample Sale, Sales Operations Manager in Canada, and an Inside Sales Representative at Icebreaker.

Michael's educational qualifications include completing courses in Relational Database Design and SQL, Business Information Systems, and Microsoft Excel at the British Columbia Institute of Technology. With his knowledge and expertise in-demand planning, Michael has driven accurate forecasting, efficient production planning, and enhanced customer service for his clients.