Kate Volcov is a seasoned marketing professional with a passion for modernizing best practices and empowering companies to drive growth. With an impressive educational background in Marketing, Business, Leadership, Communication, and Commerce, Kate has held senior roles in various companies throughout ANZ and internationally, including Consulting, Reejig, WSP, Cardno, News Ltd, Ernst & Young, GHD, PricewaterhouseCoopers, and McKinsey & Company. Her expertise spans strategy, B2B and B2C marketing, corporate communications, client experience management, brand strategy and management, market insights and thought leadership, content and personalization, SEO strategies and management, multi-channel campaigns, digital and mobile marketing, social and traditional media coaching and management, demand generation and sales enablement, PR, crisis management, pursuits and pipeline management, people management, budget management, and public policy. Throughout her career, Kate has championed an inclusive and high-performance culture while advocating for data privacy and corporate governance.