Samuel Sunderaraj

St Paul's High School, Hyderabad

Arkansas State University

Biola University

Madras Christian College

VP/Head of GTM  at Falkon

Greater Seattle Area

Early stage awesomeness and working with the team at Falkon. Falkon is building a revolutionary new AI-enhanced business intelligence product that will accelerate your time to insights and analysis. Falkon is backed by Greylock a leading venture capital firm based in Silicon Valley.

Falkon

Vp/Head of GTM

Currently consulting with the team at Insent which is a real-time B2B revenue acquisition platform engaging prospects earlier in their buying cycle. Insent's conversation platform will initiate relevant conversations with buyers on a website as well as the third-party B2B content.  Insent is a graduate of Techstars 2019 and is a fast growing startup with distributed teams across two continents (Asia and North America).  Stay tuned for more announcements!

Insent

Revenue Consultant/Advisor

Currently consulting with the team at Routable as it builds out its GTM engine (early stage awesomeness with an amazing product and engineering team that is going big in the Fin Tech space!)   Routable is the simplest way to send and receive business-to-business (B2B) payments. Our secure payments solution helps your Accounts Payable / Accounts Receivable team automate bill-pay and invoicing, find errors, request authorization from supervisors, and streamline your company’s cash flow.

Routable is a graduate of Y Combinator and is funded by amazing Seed/Series A investors.

Routable

Madrona Venture Labs is a startup studio based in Seattle and housed at Madrona Venture Group.  Currently partnering with the technical team on ideas (including customer discovery, analysis etc.) and helping with building the next big thing!

Madrona Venture Labs

GTM Consultant

Currently consulting with the amazing founding team at Logixboard (Early Stage Awesomeness!)  Logixboard is a SaaS based Customer Engagement Platform transforming the digital landscape of the $2 Trillion freight forwarding industry.  Logixboard is a Techstars Seattle 2019 graduate and is funded by Social Leverage, F-Prime Capital (Fidelity) & Founders Co-op.

- Built out GTM/Sales model for the founding team (post seed round)
- Sales playbook construction
- Rapid logo acquisition within the Freight Forwarding vertical
- Customer acquisition globally across North America, Europe, LATAM and Australasia

Logixboard

Skilljar is the leading customer training platform for enterprises to accelerate product adoption and increase customer retention.

Our award-winning product enables companies to deliver beautiful customer training experiences backed by data. We’re much more than just a learning management system (LMS) - our product is purpose-built for customer and partner enablement. Features include a best-in-class student experience, payments engine, social certifications, advanced analytics, and integrations with Salesforce and Marketo. Our enterprise-grade platform provides all the essential tools for Customer Training and Enablement teams to successfully onboard, engage and retain customers.

Founded in 2013, Skilljar is based in Seattle, WA and backed by Mayfield, Shasta Ventures, and Trilogy Equity Partners. To learn more about how Skilljar can help transform your customer enablement strategy, visit <a href="http://www.skilljar.com">www.skilljar.com</a>.

Skilljar

Vice President of Sales

Joined LiveStories to lead growth (early stage awesomeness and building a world class sales & growth team!). LiveStories is a SaaS based Civic Data Engagement Platform that enables modern governments, healthcare organizations and nonprofits around the world to engage, communicate and collaborate with their constituents.  The mission is to enable data driven decision making, policy outcomes and storytelling.

About a 100 organizations now use LiveStories for their data engagement needs.  LiveStories customers/partners include Maricopa County, City of New Orleans, Marin County, DoD, Gates Foundation, San Bernardino County and the City of Melbourne.  Our partners find that creating understanding for an issue is a prerequisite to inspire action

Ownership and Milestones include:
Customer Engagement / Sales
Customer Success / Account Management
Marketing
Series A Raise (July 2017)
Accelerated customer acquisition post seed round (2016)

LiveStories is backed by Ignition Partners, True Ventures, Founders Co-Op and Social Leverage.

LiveStories

Vice President of Growth Operations

Advisor to the founding team (all things GTM) since the summer of 2014 and through 4 rounds of funding (Seed, Series A, Series B & Series C).  Outreach is funded by MHS Capital, The DFJ Growth Fund, Trinity Ventures & Microsoft Ventures.

Outreach is the leading sales engagement platform! Outreach is now valued at $5Billion+

Outreach.io

Advisor

ExtraHop is the global leader in real-time wire data analytics. ExtraHop has transformed wire data into a key source of visibility and intelligence for IT operations teams with its Wire Data Analytics platform. Organizations such as Concur, Morgan Stanley & Lockheed Martin use the ExtraHop intelligence
platform! The IT Operations analytics (ITOA) is a $30 Billion market.

Responsibilities include:

Sales & Account Development
Growing & Scaling the Inside Sales team globally (NA, EMEA & APAC)
Pipeline Development
Revenue Management
Lead optimization & conversions
Marketing-Sales Alignment
Sales Stack Architecture and Reporting

Extrahop Networks is a high-growth tech company backed by the valley's top venture firms such as Technology Crossover Ventures (TCV), Meritech and Andreessen Horowitz.  Investors in ExtraHop also include Madrona Ventures & Sujal Patel the Founder of Isilon Systems (Purchased by EMC).

In May of 2014 ExtraHop Networks closed a $41 million round of Series C financing. Extrahop was acquired by Bain Capital for $1B

ExtraHop Networks

Vice President of Inside Sales

Simply Measured brings social media analytics to life. The company’s measurement and reporting solution aggregates social media data and web analytics from more than a dozen sources and presents it in a single dashboard that is easy to access on the fly and share across a team. Simply Measured is trusted by more than 30 percent of the top 100 global brands and more than 60,000 users. Learn more at <a href="http://simplymeasured.com">http://simplymeasured.com</a>. Simply Measured is funded by Bessemer Ventures and MHS Capital.

Responsibilities as Head of Sales Included:

Scaling & Build out of the Account Development, Market Development & Sales teams (from 4 to 40+)
Scaling and Growing the Simply Measured Sales Organization (achieved 100%+ YOY Growth)
Growing Revenue (Gross New MRR - Achieved 100+% YOY Growth)
Growing Customer Count (Increased paid customer count by 3x)
Sales Operations (Hired Sales Operations Manager)
Account Development & Sales Enablement (Hired Account Development Manager)
Corporate Sales (Hired Corporate Sales Manager)
Sales Systems that enable scale and rapid growth
Sales Compensation models (Implemented Xactly)
Enterprise Sales Strategy & Infrastructure (Created Enterprise Sales team and the Market Development team to support prospecting efforts)

In March of 2014 Simply Measured announced a $20 million Series C round of funding led by Trinity Ventures with participation from Bessemer Venture Partners, Four Rivers Group, MHS Capital and other existing investors. Additionally, over the last year, Simply Measured has more than doubled both revenue and customers. A validation of the accelerating investment in social media as brands enter the next phase of digital marketing maturity.

Simply Measured

Head of Sales

Promoted to Senior Director of Sales & Business Development as of October 2011.  Responsibilities include global ownership of the Limelight Video Platform and Mobility sales efforts (Limelight's SaaS business). I left Limelight Networks after all milestones (as part of the Delve acquisition) were met and the video platform business acquired over 600 customers and $20 Million + in ARR.  The Video Platform customers included The NFL, Warner Bros, QVC, MBC, Citi Group, Legg Mason and others.

Member of Founders Circle 2011 - For achieving 100%+ YOY Revenue growth for 2 consecutive years (Video Platform Business Unit/SaaS Revenue)

Limelight Networks

Senior Director of Sales & Business Dev - Video Platform and Mobility Solutions (SaaS)

Limelight Networks, Inc. (NASDAQ: LLNW) provides on-demand software, platform and infrastructure services that help global businesses reach and engage audiences on any mobile or Internet-connected device, enabling them to enhance their brand presence, build stronger customer relationships, optimize their advertising, and monetize their digital assets.

In this role I lead the sales efforts for the Video Platform Solutions Group at Limelight Networks. I was also responsible for integrating the video platform offering into the overall sales model at Limelight Networks.  The process rapidly led to client acquisition globally.

Director of Sales - Video Platform Solutions Group

Delve Networks is an innovative provider of Video as a Service solutions.  We provide a thorough experience to content providers, marketers and online video advertisers who in turn wish to provide a unique experience to their customers.  Delve Networks aims to capitalize on the online video and interactive market - this is expected to reach $7.2 Billion by 2012.

Delve is ventured backed by DFJ Network and Intel Capital, two of the largest venture capital entities in the world.

My role at Delve Networks included the following:

-  Led sales efforts in account development and new revenue generation within small to enterprise accounts
-  Increased paying customers to over 150 (including large clients within health care, financial services, media & entertainment and retail)
- Established sales process throughout the go to market effort
- Established sales metrics and sales velocity process including set up of social media optimization for the sales team.
- Responsibilities also included driving new and existing revenue


In August of 2010 Limelight Networks (NASDAQ: LLNW) validated customer demand and Delve's product offering by moving quickly and acquiring the company.  Led the sales integration efforts post acquisition and client retention efforts.  In 2011 we quadrupled sales of the Limelight Video Platform offering.

Delve Networks

Director of Sales

Managed a sales team at Entellium corporation.  Entellium offers a leading SaaS based CRM solution to the SMB Market.  In my opinion this represents the largest market opportunity for any CRM solution that focuses on sales effectiveness and performance.

My responsibilities included rolling out sales cycle acceleration strategies and competitive intelligence to the sales organization.  I have successfully incorporated a sales process that drives urgency and velocity.

I pride myself in developing sales "innovation" challenging traditional models of account penetration and selling.  In the era of extensive data including social data, only organizations that adopt unique methods of selling will increase revenue and accelerate sales cycles

Entellium was purchased by Intuit Corporation.

Entellium Corporation

Sales Manager

Helped launch the initial Inside Sales team.  President's club winner 2003-2004 at Cobalt now CDK Global (NASDAQ: CDK). Sold an Enterprise Class CRM solution to the automotive retail market. Consulted with the dealer eco-system for OEM's like Toyota, Lexus, Chrysler, GM, Honda on executing e-business strategies to optimize internet spend/yield.  The Cobalt Group was eventually bought by ADP for $400 Million and spun off as CDK Global.

CDK Global (International)

Account Executive

I was responsible for driving licensing revenue among channel partners in North America.  Pivotal CRM at that time was the leader in the Mid-Market for an on-premise solution.  It was primarily optimized for the Microsoft Platform. Pivotal went public (NASDAQ: PVTL) in 2000 achieving over $1B in market capitalization.

Pivotal Corporation was subsequently bought by CDC Software Corporation. CDC Software is a constellation of businesses ranging from CRM solutions to collaboration software.  It currently has annualized revenues of over $400 Million.

Pivotal Corporation

Channel Sales Manager

I was responsible for "self" building the pipeline and did so by cold calling and working partner relationships.  Consistently achieved over $150K in monthly revenue (hardware and software).

Zones

Account Executive - Zones Business Solutions

I was the allocation analyst for the merchandising group at the Redmond Headquarters. Worked on allocating key merchandise to Eddie Bauer's 600+ stores throughout North America.  This was based on sales trends, customer behavior and store sales.  Worked on the initial launch of the DSS implementation (Decision Support Systems).