Toni Kraeva is a versatile leader with extensive experience in product management, strategy, and marketing in various sectors, including payments, SaaS, e-commerce, transportation, retail, and technology. Armed with an MBA in Entrepreneurship/Entrepreneurial Studies from the University of California, Berkeley, Haas School of Business, and a Bachelor's degree in Mathematics and Economics from Williams College, Kraeva has held senior product and marketing roles at industry-leading companies such as Square, eBay, Intuit, Virgin America, Barclays Investment Bank, and FTI Consulting.

As a Lead Product Manager at Square and a former Senior Product Manager, Kraeva has demonstrated a proven track record in identifying new product opportunities, designing, building, shipping, and growing features. Kraeva excels at bridging user insights with quantitative success tracking to drive feature prioritization and create measurable impact. Kraeva's impressive skill set includes product definition, strategy, management, execution, roadmap planning, alpha/beta testing, product launch, marketing, pricing, partnerships, customer segmentation, competitive positioning, new market entry, and global growth.