Tom Rideout is a seasoned innovation and strategy executive with years of experience leading organizations in various industries. He has a passion for transforming how customers live, work, and play through innovative solutions that deliver profitable growth and sustainable differentiation. Tom attended Pomona College where he studied BA, the University of Washington where he earned his PhD, and the Tuck School of Business at Dartmouth where he completed a Bridge Program.

Throughout his career, Tom has held several leadership positions, including former Partner at Blue Rocket, Inc, Vice President, Innovation, Strategy, Connected Member at AAA, Principal - Innovation, Collaboration, Strategy, Customer Experience, Growth at Spearfish Innovation, Adventurer, Philanthropist, Entrepreneur at Red Thread Mongolia, AVP - Innovation at Safeco and Liberty Mutual Insurance, SVP - Senior Vice President at Ipsos Loyalty, Consumer Experience Manager at Hewlett Packard, as well as Strategy and Planning Manager and Customer Experience Strategy and Design Manager also at Hewlett Packard.

Tom is skilled in executive leadership, product management, customer insight, design thinking, and building high-performing teams. He is proficient in b2c, b2b2c, and b2b markets, and has expertise in value proposition development, data-driven decision making, and cx/ux. He is effective at leading change, accelerating growth initiatives, and applying consumer insights to create engagement across channels. Tom has demonstrated success across a wide range of industry verticals, and he's always ready to take on new challenges.