Elsa Tavares is a highly experienced and accomplished marketer with a diverse range of skills and expertise, honed over several years in the industry. She began her career at DHL before moving on to AXA Portugal, where she played multiple roles and led numerous projects focused on areas such as digital marketing, digital transformation, CRM, and customer programs. Elsa's current role is as the Head of Digital Marketing & Direct at Ageas Portugal, where she is responsible for managing a team that handles all aspects of the digital ecosystem, including digital campaigns, social media, email marketing, and customer experience management. Elsa is a sought-after speaker at seminars and events, where she has shared her insights on topics such as marketing and business intelligence, customer centricity, and advanced analytics.