Rich Guest is an accomplished marketing executive with over 20 years of experience building teams, brands, and businesses using a combination of art, science, and grit. He holds an MBA in Organizational Leadership and Marketing from Northwestern University's Kellogg School of Management, where he honed strategic communication, digital marketing, and brand management skills. Rich has worked in various specialist, general management, and operational leadership roles in brands, advertising agencies, digital agencies, and consultative businesses. With over 12 years of experience as a P&L center manager, Rich has driven significant business growth for many organizations. His most recent accolades include winning over 45 advertising awards at Cannes Lions Festival of Creativity for his teams' work on two Skittles' campaigns and Burger King's "Confusing Times" campaign. Rich has also been an Adjunct Lecturer of Communication at the University of Southern California. When he is not crafting brand strategies, Rich indulges in his love for vinyl, novels, and Star Wars. Keywords: Marketing, Brand Management, Digital Strategy, Leadership, Advertising, Business Growth.