Rhonda Dirvin is a successful high-tech business strategist with a proven track record of excellence in problem-solving within the ever-changing landscape of the technology industry. Her expertise lies in refining product offerings and crafting go-to-market strategies that include customer segmentation. Rhonda studied Electrical and Electronics Engineering at Cornell University and subsequently earned her MBA at The University of Texas at Austin. She has held senior executive positions in technology strategy, IoT, marketing, and semiconductors at RAD Consulting and Arm, where she served as the Senior Director of Embedded, IoT, and Automotive Marketing. Rhonda is a former President of Cedar Sage Marketing and an Entrepreneur in Residence at Austin Ventures, with previous experience in marketing and operations roles at Motorola Semiconductor.