Richard Ayers is a renowned digital expert with over two decades of experience in the industry. He is the founder, chairman, and former CEO of Seven League, Europe's top digital sports agency and consultancy, which was recently acquired by the Mailman Group, making it a global digital transformation powerhouse. He is also the Special Advisor at the Centre for Sport and Human Rights, where he applies his ample experience in digital transformation to benefit others. Richard is a creative, content, commercial and operational hybrid who has worked with elite brands such as FC Barcelona, NBA, NHL, FIFA, NFL, UEFA, and Premier League, among others. In his early career, he launched BBC News online in 1997 and worked as Web Publishing Director at Trinity Mirror plc. Richard's background can be described as a versatile mix of leadership, business development, operations, and digital expertise. His specialties include Creative and Revenue Generating Digital Products, Content Management, User Experience, Online, Media, Publishing Strategy and Business Development, Innovation, and Operations. Richard Ayers stands out as an individual with a great balance between technical expertise and creative vision.