Amber LaFrance

Amber LaFrance is a PR and Marketing expert who founded CultureHype, a creative agency, almost six years ago. With a background as an Account Executive at Juice Consulting in Austin, she has a strong foundation in the industry since 2010.

In addition to her role at CultureHype, Amber also leads DFW Style Daily as its Publisher and Editor-in-Chief. Beyond her professional endeavors, she is actively involved in preserving the historic Longhorn Ballroom in Dallas, a legacy of her family's entrepreneurship.

Amber's educational background includes studying B.B.A in Marketing at McCoy College of Business and Marketing & Business at Texas State University-San Marcos.

Throughout her career, Amber has held various roles including President and Executive Publicist at CultureHype, Publisher/Editor-in-Chief at DFW Style Daily, and Account Executive at Juice Consulting LLC, showcasing her diverse skill set and experiences.

She has also been involved in organizations like Abstract Method Marketing, PLAN B PR, Austin Restaurant Week, Texas Music Office, Grammy U, Barney's New York, Bonnaroo Music and Arts Festival, BCBG Max Azria, and Jacqueline Jarrot.

Amber LaFrance's passion for PR, marketing, and entrepreneurship shines through her work and dedication to both her agency and the cultural scene in Dallas.