Rob Greco is a skilled marketer and performance leader in the entertainment and cannabis industries with a proven track record of driving multi-millions in revenue growth. He has extensive experience managing engagement and ROI revenue campaigns through various platforms, including streaming, D2C, VIP rights, ticket upgrades, merchandise, and special events. Greco's expertise translates to other areas, and he has successfully developed a new business unit for a major music label, driving a whopping 1,400 percent growth of ancillary revenue in two years.

Apart from his work with mainstream artists, Greco has worked with underground and legacy artists, including Kanye West, Jay Z, Mariah Carey, and more. His A&R experience encompasses managing writers on records with artists like Kanye West and DMX. Greco is currently the Director of Strategic Partnerships and Consumer Awareness at CampGreen.

Greco holds a Bachelor of Science in Advertising and Marketing from Marquette University and has held various high-ranking marketing positions throughout his career, including Director of Consumer Marketing at Interscope Records, Director of Label Marketing at Def Jam Recordings, and Latin Sales Specialist at Universal Music Group.