Russell Sheffield is a tech-savvy entrepreneur with a creative flair and a passion for nurturing talent. His background is steeped in technology, having spent his early years working with innovative individuals and building cutting-edge platforms. He inherited his drive and creative vision from his father, who founded London's Trident Studios, where the likes of The Beatles, Bowie, and Queen laid down tracks.

Sheffield's professional endeavors began at Orange, where he honed his skills before setting up Tableau, a creative agency specializing in design technology. In 1996, he convinced easyJet founder Stelios Haji-Ioannou to develop a website, which went live the following year, becoming Europe's first transactional website for an airline. Sheffield's work was responsible for powering 90% of easyJet's bookings by 2001.

He went on to found paythru, the world's first banking-grade mobile commerce platform, before exiting in 2013 to pursue other ventures. Today he focuses on developing new ideas through ventures like operando, Trident Cloud, and Trackd.

With a background in architecture and experience in managing high-profile clients, Sheffield brings a unique perspective to his work. As CEO of Trident Cloud, he is responsible for shaping the company's vision and driving growth. His expertise in technology and eye for talent have earned him a reputation as a trusted advisor.

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