Dr. Lior Zoref is a highly respected and sought-after researcher, keynote speaker, advisor, and author, specializing in collective intelligence, digital marketing, and crowd wisdom. He is a former vice president of marketing for consumer and online services at Microsoft, with fourteen years of experience at the tech giant. Dr. Zoref holds a Ph.D. in Collective Intelligence from Bar-Ilan University, and he is the author of the best-selling book on crowdsourcing, Mindsharing – the art of crowdsourcing everything. His book has been translated into many languages and was named by Inc Magazine one of the best books for entrepreneur leaders. He is passionate about investigating the future of thinking and decision-making in the era of social networks and crowd wisdom.

Dr. Zoref is also a highly sought-after speaker with an extensive list of engagements, including Google, Columbia University, Nike, LinkedIn, and MIT Media Lab. Moreover, he has given inspiring talks at TED and the first-ever crowd-sourced TED Talk. He currently teaches digital marketing and crowd wisdom at the college of management academic studies and the Israeli marketing association.

In addition to his professional successes, Dr. Zoref is also committed to giving back to the community through his nonprofit, Yesh Matsav, which helps youth at risk, and his non-profit Round-Up organization, which enables credit card micro-donations to hundreds of non-profit organizations in Israel.