Emily Lai is a highly skilled strategic alliance executive with extensive experience in product marketing and business management. She is an expert in leading multi-functional teams and collaborating with senior leadership both internally and externally, across different countries and regions. Lai has a proven track record in developing strategic partnerships, maximising marketing investments, and ensuring operational excellence.

Lai obtained a B.Sc. in General Sciences from The University of British Columbia and an MPhil in Technology Policy from the University of Cambridge. She has also held various positions at HP, including Director, Worldwide Alliances, and Director, Asia-Pacific Strategic Alliances, and has been instrumental in driving key business decisions and achieving optimal results.

In her role as a Senior Manager, Current Business Management, and Manager, Business Planning & Strategy at HP, Lai honed her skills in strategic planning, business development, and marketing management. Lai's background in product marketing has equipped her with a strong understanding of the importance of consumer demand and product positioning in driving business growth.

Overall, Lai's extensive experience in strategic alliance, marketing, and business management makes her a valuable asset to any team.