Colegio Rochester

The Marketing Seminar

Universidad Pontificia Bolivariana

Seth Godin's altMBA

Creative Producer / Director - I help NGOs and Businesses around the world to tell their stories.

We believe that true marketing focuses on generating value for people and thus achieving profound cultural changes that transform their beliefs, habits and behaviors. We believe that true marketing lives in the messages, in the stories we tell about our products and services, not so much in the tricks and technologies that change every day. We believe that emotions are the most powerful force in nature and that creativity is the key tool to connect with them. We believe in creativity.

Criteria Comunicaciones

Senior Creative Director - Creative Producer - Founder

Goosebumps Films

Fonder - Creative Director

Director gerente creativo

Here I learned a lot about consumer marketing and interactive advertising: Databases, Search Engine Optimization, Social Media, Email Marketing and a lot of other cool things and gadgets. This company in Panamá is owned by Star Communications Holding, the same owners of P4 Ogilvy, my previous employer.

Wunderman

General Creative Director

Fun, fun, fun and more fun. P4 Ogilvy Is the coolest advertising agency in Panamá and for me it was the perfect place to experiment crazy things with clients with exceptional results. Here I was in charge of Panama's biggest accounts like:• Supermercados Rey (Retail)• Digicel (Cellphone operator)• Teletón (non profit)• Arquidiósesis (Church)• Coca Cola (drinks)• Royal Caribbean Cruises (Latam)

Ogilvy

Senior Creative Director

Here is I managed some nice Colombian and international brands like:• Banco de Bogotá (Bank)• AeroRepública (airline)• Alpina (food)• Nacional de chocolates (food)• Asofondos (Assurance)• Texaco (you know)

Young & Rubicam

Copy

This was a wonderful time when I started writing for major national clients. It was fun and I miss those days. It was a struggle between love and hate, because my main client was Carulla, the biggest colombian supermarket, so I discovered the retail busines. I'll never forget those endless nights writing product catalogs, but here and there I've got the chance to write and shoot some promotional TV spots; lucky me!, I won a lot of advertising awards.