Benjamin Baader is an experienced Design Thinking practitioner and consultant, with a passion for leveraging customer and employee experience to enable businesses to stand out from their competition. He possesses extensive knowledge in audience insights, profiling, corporate branding, and marketing strategy, combined with interdisciplinary team collaboration, to deliver innovative solutions to complex challenges. Baader studied Diplom at Merz Akademie, in Stuttgart, and previously worked as Design Thinking Practice Lead ANZ at Tata Consultancy Services, where he orchestrated complex Innovation programs and end-to-end product/service design programs in line with digital trends. He also served as Founder & Director, CX Strategy and Digital Transformation at &next - Go Digital. Stay Human, Service Design & Digital Transformation Consultant at Freelance, and Founder at Digital Future Collective. Baader previously worked with leading organizations like WPP AUNZ and Scholz & Friends Design Group, providing creative solutions for digital transformation.