Sergio Friedheim is a seasoned strategic partnerships director with a solid career background across multiple industries, including technology, FMCG, and consumer electronics. He started his career as a Trainee at CITIBANK and has held senior positions in various global organizations, such as Motorola, Lenovo, and LG Electronics. His professional experience includes Digital Marketing, Strategic Planning, Brand Building, Communication, Trade, CRM, Lead Generation, and Team Leadership. Sergio holds a Bachelor of Science degree in Business Management from the University of Sao Paulo, and he has completed Executive Education programs in Entrepreneurship at Insper Instituto de Ensino e Pesquisa and Strategic Branding at the London Business School. Sergio is knowledgeable, driven, and experienced, and he currently serves as the Director of Strategic Partnerships at Hyperlocal, where he is responsible for Sales and Marketing SaaS offerings targeting superapps, fintechs, digital banking platforms, and digital loyalty programs.