Jake Johnson

Jake Johnson is a seasoned marketing professional with over a decade of experience in brand strategy and product marketing. Currently, he serves as the Vice President of Brand and Content for Versapay, a B2B payments and AR automation platform. He is responsible for connecting AR teams with their customers to enhance overall customer experience, improve efficiency, and accelerate cash flow. Jake has a background in English and linguistics, having completed his BA from Cornell University with Summa Cum Laude honors. Before joining Versapay, he owned his own company, Jake Johnson LLC, where he provided expert guidance on brand strategy and marketing. Prior to this, he served in several marketing roles at Keap (formerly known as Infusionsoft), where he led the rebranding effort and achieved tremendous growth across organic channels.

Jake's professional experience is extensive, having served in various roles across industries, such as Director of Communications at Redemption Church, Brand Experience Director at Phinney Bischoff, and Manager at Tully's Coffee, to name a few. He is a consummate expert in copywriting, brand messaging, content strategy, and creative direction. His accomplishments include increasing website conversion by 300%, growing organic channels by 100% through a massive scale of content program and technical fixes, and increasing the free trial's prospect to win rate by 100% over one year. He is passionate about combining linguistics, communication theory, and marketing to help brands build their presence, tell their stories, and create value for their customers.