Etienne Ricco is a seasoned digital marketing consultant and IT entrepreneur, currently leading Digital Transformation and Data for Publicis Groupe in Vietnam. With 15 years of experience in the industry, Ricco has specialized in delivering advanced software solutions for healthcare devices manufacturers, retailers, brands, scientific research, and progressive clients. As a proud part of Publicis 'The Power of One' initiative, he is in charge of strategic partnerships, data, advanced analytics, tools & expertise sharing. Ricco has a deep understanding of growth hacking digital media, data, and technology, which makes him a perfect fit for spearheading digital transformation and data projects across various industries. Ricco has studied international master's in business management at SKEMA Bachelor and completed a license in economy & finance at Universite de Poitiers. Apart from being an enthusiastic professional, Ricco maintains a healthy lifestyle by indulging in running, boxing, and devoting time to his family.