Dmitry Tulba is an experienced and highly skilled marketer, researcher, and strategist with over 15 years of global experience in international research, marketing, and advertising. He has a passion for building strong and authentic brands that connect with consumers in meaningful ways. He believes in diligence and accountability, and has a near-compulsive urge to ensure that marketing efforts lead to brand growth. Tulba has a Master's degree in Finance and Economics and studied Media and Communications at the London School of Economics and Political Science. He has held senior positions at top companies such as William Grant & Sons, Diageo, Millward Brown, Lowe Worldwide, and Euro RSCG London. Tulba has worked on major brands such as Grant's Whisky, Monkey Shoulder, Tanqueray, Jinzu, Bulleit Bourbon, IKEA, VW, HBO, and GSK. He has used a range of research methods such as global brand health trackers, usage and attitudes, panels, 360 campaign pre-testing and measurement, econometrics, pricing, concept testing, focus groups, interviews, ethnographies, and social listening. He has also co-developed marketing and research best practices and coached global and local marketing teams. Tulba is a former Great Taste Spirits Judge at the Guild of Fine Food.