Liza Etienne is a seasoned consultant, entrepreneur, and product management leader with extensive experience in driving innovation and corporate transformations through Agile Marketing. With a background in marketing, social media, and media relations, Liza has established herself as an expert in New Product Development (NPD), digital product strategies, and omni-channel user experiences. Her passion for helping businesses gain relevancy in today's fast-paced, customer-driven market has earned her several engagements with prominent clients such as Mayo Clinic, Best Buy, and Dialog One, among others.

Liza's educational background is impressive, having studied Executive Education in the Art and Practice of Effective Coaching at the University of Minnesota's Carlson School of Management, a Bachelor of Arts in Studio Arts at the University of Minnesota-Twin Cities, and an MBA in Marketing at the University of St. Thomas's Opus College of Business.

Her professional journey has seen her occupy various positions such as VP Product Development and Marketing at Quirky SQRL, Management Consultant, Fractional CMO, Product Manager, Innovation Director and Agile Marketing Coach at Independent Consultant, Digital Product Manager - Organizational Change Management, Innovation at Carlson Rezidor Hotel Group, Product Manager - New Product Development Manager, Agile Methodologies, Lean Startup Methodologies at Digineer, Channel Marketing Director and Loyalty Program Manager at Creative Memories, Integrated Programs Manager - Digital Strategist, App Development at Deluxe Corporation, Interactive Creative Director - New Product Development, Web Development, User Experience, Brand at Jostens, Marketing Manager - New Product Development, Marketing Strategy, Integrated Marketing at Wisconsin Cheese Group, and Marketing Consultant III - Multicultural Marketing, Media Relations, Brand at Wells Fargo Institutional Trust Services, among other roles.

As a strategic innovator, Liza is passionate about injecting ideas that help cross-functional teams think differently about the problems they are trying to solve. She believes that Customer Experiences and trust start with the ​first promise a Brand makes and ​end with the first promise a Brand breaks. With expertise in Agile Marketing, UX as a Brand, Omni-Channel UX, Change Management, Voice of the Customer, and Actionable vs Vanity Metrics, Liza is committed to helping businesses achieve measurable success in their digital and product transformation projects.