Barbara Sher is a world-renowned authority on motivation and achievement, with expertise in identifying goals, finding drive, and avoiding resistance naturally. She is the author of 5 best-selling books in more than a dozen languages, including the million-copy bestseller "Wishcraft: How To Get What You Really Want" and "Refuse To Choose." Sher is a dynamic speaker known as 'the godmother of life coaching', and has been featured in "O" (Oprah) Magazine, Psychologies, Marie Claire, USA Today, New York Times, Wall St. Journal, and has made appearances on various radio and TV shows, including The Oprah Winfrey Show, The Today Show, CNN, and 20/20.

Barbara Sher is the Resistance Whisperer at Barbarasclub and a former Life and Career Coach at The Frankfurter Ring. She is also the former Sole Proprietor of Barbara Sher. Sher innovated nuts-and-bolts methods for attracting clients, inventor of new paradigms in brainstorming (Idea Parties), planning (Backwards Planning), decision-making(H-Levels), and structured support teams (Success Teams/ Erfolgsteams). Sher's work has helped countless people identify their goals and achieve their dreams.