The University of Texas at Austin

Sales and Marketing Executive

Dallas-Fort Worth Metroplex

Givelify is the highest rated and fastest growing mobile giving app in the world. We aim to incite a new age of philanthropy, by leveraging the power of technology, we make the act of giving a part of everyday life. Through our technology, we make it easy for individuals to support their places of worship and/or charities all through a few taps on their smartphone. Through our platform, we empower places of worship and charities to build relationships with new supporters and benefit from a new way of accepting donations.

Givelify

Vice President of Marketing

Revenue Collective

Member

As the Executive Vice President Of Sales of Ad Pages Solutions, Aaron Dolton, is the head of revenue generation reporting directly to the CEO, responsible for daily operations and full P&L management of a multi-market integrated media business, encompassing marketing, sales, operations, and customer support. Lead 10 direct reports and a management team of 80+. Drive innovation and enhancements through strategic planning and execution, including sales and marketing programs, go-to-market (GTM) strategies for new product launches, and organizational transformation. ► Integrated the Entrepreneurial Operating System known as “Traction” to gain greater cross-departmental collaboration and alignment with company vision and values► Developed innovative lead-generation strategies for full-funnel marketing programs resulting in “marketing qualified leads” with high conversion rates► Re-engineered sales training process to include sales methodologies, frameworks, and playbooks for success

Ad Pages Solutions

Executive Vice President Of Sales

As the Chief Digital Officer for Ad <a href="http://Pages.com">Pages.com</a>, Aaron Dolton cultivated cross-departmental collaboration between the legacy Print Sales Executive team and the Digital Department. Orchestrated this cross-functional leadership role, facilitating the packaging of digital solutions with traditional print product offerings, and re-defining the value proposition. ► Created an Account-Based Marketing strategy to market bundled solutions to current clients► Developed a Product-Led Growth framework with a Freemium model to attract SMB engagement for SaaS-based simple digital offerings using inbound marketing strategies► Re-architected the value proposition from a siloed operation to an integrated media company with an omnichannel approach to marketing

Chief Digital Officer

As the Lead Digital Strategist for Ad Pages Solutions, Aaron Dolton spearheaded the digital advertising agency development within this 30+ year-old direct mail organization, responsible for all marketing operations, departmental processes, people, and P&L. Joined as employee #1 and grew a dedicated digital department of software development talent, sales development representatives, content marketing strategists, and customer success managers. ► Boosted digital revenues in monthly recurring revenues► Employed Agile methodologies to develop a custom-built e-Commerce product and Mobile App► Grew email marketing list with double opt-in subscribers

Lead Digital Strategist

As the Emerging Media Strategist for Builder Television, Aaron Dolton leveraged his experience in digital media and home builder marketing in this startup environment to build a national digital signage network inside of model homes and design centers. Propelled team to design, install, and create digital content from industry advertisers to be displayed to consumers during the new home purchase cycle.► Established digital signage network on a national footprint for Toll Brothers, Standard Pacific Homes, and Ryland Homes with ~100 community and design center locations► Negotiated advertising contracts with industry leaders including Whirlpool, GE, and Shaw Flooring ► Created 200+ advertising spots leading to a ~10% lift in design center option sales during the home buyer contract phase

BUILDER TELEVISION

Emerging Media Strategist

As the Director of Marketing of Ryland Homes, Aaron Dolton was the primary leadership force of brand and online/offline marketing operations encompassing advertising, research, and promotional efforts for a division generating over $360MM annually the largest division of a publicly traded Fortune 500 new home construction company (NYSE: RYL).

Ryland Homes (now CalAtlantic Homes)

Director of Marketing

As the Marketing Manager for DR Horton Homes / Continental Homes, Aaron Dolton, drove marketing operations for the organization’s semi-custom division, generating over $400MM revenues annually for the most successful division of the largest publicly traded new home construction company (NYSE: DHI).

DR Horton Homes / Continental Homes

Marketing Manager

As the Product Owner for Question Technologies, Inc. (<a href="http://Question.com">Question.com</a>) Alcatel-Lucent Enterprise, Aaron Dolton focused on the development of the Software as a Service (SaaS) services for eMarketplaces. He joined as a founding team that gained remarkable momentum in the initial target market, securing over $34MM in second round funding from a blue-chip syndicate of venture capitalists and corporate partners.

Question Technologies, Inc. (Question.com) Alcatel-Lucent Enterprise

Product Owner

As the Online Marketing Manager for Cox Interactive Media, a digital division of leading media company, Cox Communications (NYSE: COX), Aaron Dolton developed, from concept stage through execution, marketing programs that drove awareness, acquisition, penetration, retention, referral, revenue and branding goals for a nationally syndicated lifestyle website.