George Brown College

Ryerson University

Event Producer  -  Strategist  -  Project Manager

Toronto, Ontario, Canada

Empowers an event team of 20+ through the full cycle of executing intimate to large scale events in person and digitally including budget development, venue selection, registration and vendor management, sponsor and exhibitor coordination and speaker and abstract management.

Leads day to day client account management with multiple local and global clients and has managed 100+ events while growing and developing relationships.

Develops creative solutions and sponsorship initiatives resulting in 300% revenue growth for clients.

Provides strategic direction, develops and implements marketing activations and communications plans (social media, eBlasts and website development)

Redstone Agency Inc.

Event Manager

Works with partners such as Nike, Fitbit and Canadian Tire during their in-store activations
Educates customers about Jumpstart Charities and encouraged donations at POS
Consistently reaches and surpasses targeted sales goals and assists with visual merchandising
Manages, tracks and replenishes inventory with the use of a portal data terminal

Sport Chek

Sales Advisor

Senior Account & Event Planner

Account & Event Coordinator

Account Coordinator

Assisted in managing a $50K programming budget to secure talent for children’s entertainment
Managed 35+ contract clients (artists, culinary features) and developed contract agreements
Created content and drafted copy to promote talent through different media outlets resulting in ticket sales
Analyzed media content and documented relevant data to assist with strategic planning and targeting

Marketing & Event Programming Intern

Developed a database system to track, manage and maintain all 300+ tenant's information
Provided exceptional customer service to commercial and residential clients
Coordinated inventory management, purchasing orders and invoice tracking related to ongoing projects

Dms Properties Inc

Property Administrator

Assisted with administrative support and overall delivery of services and campaigns of the RSU
Assisted with the development of data collection, creation of databases and room bookings
Developed excellent organizational, time management, written communication and multi-tasking skills

Administrative Assistant

Raised $121,000, the most sponsorship money in the history of Week of Welcome programming
Assisted with the development of external sponsorship and partnerships
Gained skills such as public relations, event planning, fundraising, marketing and promotion
Created a social media presence through website, Facebook, Twitter and e-newsletter
Created and launched the event website using basic HTML skills
Recruited volunteers for the events and coordinated roles, using Microsoft Suites and Google Drive

Shayna Asgill