Cassia Mahjabeen is an accomplished development professional with a solid background in working on projects that enhance the livelihoods of rural and urban producers in Bangladesh. With over 2 years of experience in operations and management at an SME-focused bank, Cassia transitioned into the field of development projects, focusing on market development strategies. She has been involved with initiatives like Swisscontact Katalyst and Agricultural Value Chains (AVC) Project of Development Alternatives Inc., which aimed at improving value chains, food security, and income through market-based solutions. Through her work, Cassia has gained expertise in building relationships with private sector partners, implementing market-based interventions, and cultivating partnerships with various market actors. She has also contributed to result-based measurement through assessments, studies, monitoring, and reporting, while offering consultancy services in scoping new intervention areas, project assessments, and strategy development. Additionally, Cassia has a diverse background encompassing media advocacy, communication for underprivileged producers, marketing campaigns for rural women, and behavior change initiatives.