University of Bath

Management at HYROX (Benelux & UK) 
              In Partnership with House of Sports B.V

Amsterdam, North Holland, Netherlands

HYROX - The Fitness Competition for Every Body is a global event series started in Germany in 2017. The world was missing a premium fitness competition for everybody, not just elite athletes. Each Hyrox hosts up to 3,000 participants, who compete and finish the same race, on the same course in one of our indoor arenas. The competition starts with a 1 km run, followed by 1 functional workout, repeated 8 times. This combination of functional strength exercises, high-intensity interval training and endurance makes HYROX unique.

HYROX in partnership with House of Sports will host its first Dutch event in Amsterdam (October 24th, 2021) and Maastricht (February 5th, 2022) and more locations to follow!

HYROX will host its first UK events in London, Manchester and Birmingham!

Stay tuned for the dates!

HYROX

Management (in Partnership with House of Sports)

Within House of Sports responsible for the portfolio companies across Content Creation, Digital Sponsorship Activation, Customer Data Strategy & Management and OTT.   Furthermore created long term partnership with Hyrox for the exclusive representation of Hyrox in the Benelux market.

House of Sports

Business Development

Global Champions is an international equestrian sports circuit bringing together the world’s top show jumping athletes to compete in unique and iconic destinations worldwide. The circuit comprises Global Champions Tour, which was founded in 2006 and heralded a revolution in equestrian sport, and Global Champions League, the innovative new team series launched in 2016. With an illustrious list of team owners, the League is transforming the sport as the first truly global sports league. With strategic expansion to 17 locations across 4 continents in 2018, Global Champions events are a fusion of premium sport and lifestyle. The circuit is played out in stunning locations from Miami Beach and Monaco to Paris, London and Shanghai. Broadcast on international channels including CNN and Eurosport and with a rapidly growing fan base on digital and social platforms, the circuit offers spectacular world class sport and entertainment. Additional information can be found on <a href="http://www.globalchampionsleague.com">www.globalchampionsleague.com</a> and <a href="http://www.globalchampionstour.com">www.globalchampionstour.com</a>

LONGINES GLOBAL CHAMPIONS TOUR & LEAGUE

Commercial Director

Combining both the role as Managing Director of Lagardère Sports Netherlands and recently appointed as an integral part of the newly created Business Development Department responsible for growth across all sports and all territories for the Lagardère Sports division.  The role supports existing BU's in their core activities but predominately seeks to find new areas of business with a personal focus on football through analysis all the way to deal execution and implementation.

Lagardère Sports

Vice President Business Development

Responsible for the overall management and growth of Lagardère Sports in the Netherlands, established on the back long term commercial partnerships with Roda JC, FC Utrecht and NEC Nijmegen and the exclusive representation of the UEFA Euro 2016 Hospitality in the Netherlands and Belgium.

Lagardère Sports is now a globally integrated sports marketing agency, delivering a full range of services for sports rights holders, brands, athletes and media companies, including:
- Marketing, sponsorship and hospitality services
- Content creation, media rights, production and distribution
- Brand consulting, activation and digital services
- Stadium and arena management solutions
- Athlete management
- Event management

Managing Director Lagardère Sports

- Responsible for the overall management and growth of SPORTFIVE Netherlands, established on the back of two long term commercial partnerships with Roda JC and FC Utrecht and the exclusive representation of the UEFA Euro 2016 Hospitality Program

Country Management

- International expansion of SPORTFIVE through comprehensive club marketing
-  Establishing JV partnerships with local football marketing agencies
-  Managing the development and activities of the newly launched SPORTFIVE Netherlands, exclusively managing the marketing rights of FC Utrecht and Roda JC.

Senior Director International Development and Acquisitions

- International sales of SPORTFIVE´s QUALIFIERS 2008 & 2010
-  FIFA World Cup 2010 Hospitality Sales
-  Brand consulting projects in run up to the FIFA World Cup 2010

Director International Sales & Marketing

- Project management and brand activation Dutch National Team sponsors
-  Acquisition of new football related clients: football cliniques, brand activiation and sponsorship
-  Outsourced to IMG for the UEFA EURO 2008 Hospitality Sales BENELUX

Players United

Business Development Manager

- Consulting project with Audi in built up to the Beijing Olympics
-  Business development through music and theatre; Shanghai Jazz Festival, Robbie Williams China Tour, and Lion King
-  Shanghai Grand Prix, F1, local sponsor activation

Douglas Gremmen