Kirsten Sears is a highly strategic technology enthusiast with a focus on leveraging data to drive performance marketing outcomes and high ROI, transitioning from B:C marketing to influence B:B initiatives and increase revenue contributions.

She holds an Honours B.A in Geography and Environmental Studies from the University of Guelph, as well as completed General Studies at Bradford District High School.

Throughout her career, Kirsten has held key positions in various organizations, including Director of Strategic Sales at ON24, Enterprise Account Director at PathFactory, and Vice President of Business Development, Canada at TTEC.