COOP Apprentice

Florida International University

Digital Activation Manager on Bacardi at OMD USA

New York, New York, United States

OMD USA

Manager, Digital Activation

dentsu international

Paid Social Lead

- Mentored and prepared a group of 16 students for jobs in the digital marketing industry through over 200 hours of workshops • Fostered a safe and productive space for students to feel comfortable and channel their frustrations to achieve actionable career goals• Participated in digital marketing and diversity panels to share and provide insights into my experience as a Digital Marketing coordinator at Univision

CO•OP

Digital Marketing Captain

- Operate as project manager on large-scale paid campaigns across multiple social and digital channels including but not limited to: Facebook, Twitter, YouTube, Snapchat, The TradeDesk (programmatic)• Collaborate on strategy and campaign executions with internal teams for a 360 marketing approach• Work with internal influencer network to develop influencer marketing campaigns based on authenticity and brand affinity • Create educated media plans based on the goals of the campaign• Execute, traffic, and optimize internal (O&O) and external digital campaigns• Drive insights and in-depth analysis of campaigns leading to a 300% increase of advertising budget • Lead the department's weekly status meetings to align on weekly goals and ensure timely execution of projects• Achieve campaign goals through informed recommendations surrounding digital-first creative strategies and best practices

Univision Communications Inc.

Digital Marketing Coordinator

- Optimized the department website alongside our web developers to provide a seamless online experience• Enhanced the department’s website by researching and contributing display ideas and content• Advised the team on social media best practices to drive traffic to our website• Developed engaging interaction with our audience through social media posts and vivid graphics• Created high-quality marketing strategy documentation including but not limited to, marketing briefs• Collaborated with our producer to coordinate program premieres and capsule development

Discovery Communications

Affiliate Sales Coordinator - Education Division

- Spearheaded and re-developed the Food Trade program• Translated social media content from English to Spanish to reach our targeted audience• Worked alongside the social media intern to create engaging social media posts• Expanded the Country Club Program through successful marketing initiatives• Managed the e-comp ticket process to avoid over expenses• Recruited and trained volunteer staff• Created proposals and contracts to support to the tournament sales staff

PGA TOUR

Business Operations Associate/Intern

Johanna Trivino