Client Engagement, Catalina Marketing

Schaumburg, Illinois

Client relationship owner for all aspects of targeted marketing/loyalty program implementation and platform operations. Drive implementation for new program functionality and support ongoing platform development for assigned client portfolio. Influence and collaborate with internal and external stakeholders at all organizational levels to identify and resolve issues impacting program success. Ensure flawless execution and support ongoing operations for key Catalina initiatives. Manage day-to-day client communication to include performance reporting, key project status and change management.

Catalina USA

Engagement Manager, Channel Solutions

Partnered with Sears and Kmart Merchant BUs for campaign planning through a thorough understanding of business objectives and translated promotional strategy into program development requirements. Guided Member Technology BU’s Project Intake Team to triage all new digital program requests, assess member experience and determine cost & development feasibility. Assessed ROI based on estimated revenue contribution and development effort to make recommendations to Sr Leadership. Worked closely with impacted product owners, engineering teams, and stakeholders at all levels of the organization to prioritize projects for release and effectively manage on and offshore resources.

Sears Holdings Corporation

Program Director, Member Technology

Owned the SYW Loyalty platform’s intake process for all points-related projects. Worked closely with technical and non-technical teams including Kmart & Sears Merchant BUs, external retail partners, eCommerce & UX development teams, QA/UAT, POS Operations, Compliance, and Corporate Finance. Developed business requirements and liaised with impacted engineering teams to secure approvals on functional specs. Oversaw multi-system road map to prioritize integrated deployment schedule and ensure availability of on and offshore resources.

Program Manager, Loyalty Marketing, Shop Your Way Rewards

SYW Offer Strategy Team's SME to Sears and Kmart Merchant BUs for points offer functionality. Provided ongoing training, promoted awareness and drove implementation of newly-deployed loyalty promotional products and capabilities. Liaised with SYW Leadership, and all impacted systems to identify root cause, evaluate business impact and reconcile point balances for all member-facing production issues.

Loyalty Offer Strategy Manager, Shop Your Way Rewards

End-to-end promotional project management and program oversight for one of the nation's top 25 advertising agencies. Managed promotional programs/projects from initial assessment through final delivery for assigned retail client portfolio, including McDonalds, Red Box, Southern Comfort, and L'Oreal.

The Marketing Store

Sr. Project Manager

Built and strengthened client relationships through a complete understanding of business, marketing and communication objectives. Client portfolio included Kohl's Department Stores, United Stationers and OfficeMax.

Quad/Graphics

Sr. Account Executive, Creative Services

Estimated, scheduled and managed projects for the design department's key accounts.

Project Manager, Creative Services

Managed all aspects of assigned projects for a retail promotion agency, to include the development and execution of national promotions, in-store merchandising and POP displays, packaging, and collateral.

What's in Store

Production Manager

Managed all aspects of B2B and consumer marketing projects for an integrated marketing agency, to include in-store promotions & sweepstakes, print ads, POP display, packaging and collateral.

Unicom Marketing Group

Account Executive

Developed and administered annual sales programs for both mass market and pet specialty channels of distribution.

Cherylyn Nelson