Toru AwashimaJapan, Japan
Professional Experience:

EDA (Electronic Design Automation) R&D experience for more than two decades. Especially have worked on layout design and verification algorithm including automatic placement and routing optimization, and design rule checking.

Based on above experience has been working for a novel computing architecture called "dynamically reconfigurable platform" and its design flow. This flow supports C language as a description language to make it easier to describe complicated algorithm to be embedded. This is based on "high level synthesis" or "Behavioral synthesis" technology.

"Dynamically reconfigurable platform" has been applied for industrial products such as professional video cam coders, digital still cameras, and real-time encoder unit for digital TV broad casting.

Currently working on open innovation, marketing, and new business model development.

to open up new business fields and new business models based on advanced technology

to make an effective management style of innovative activity by introducing "dialogue based open communication", and "open innovation" concepts.

to make engineers happy by providing them opportunities for creating shared value for both company and society.

Specialties: EDA technology, computer architecture, algorithm design, R&D project management, technology based marketing, application and system specification, collaboration with academia, sales presentation,
Project General Manager
Toyota Tsusho Corporation
Apr 2015 - Current
Technical Marketing and New Business Creation
Toyotsu Electronics
Dec 2013 - Mar 2015
Automotive electronics marketing. Especially focused on next generation computer platform and applications like autonomous driving.Not restricted to automotive field, have been trying to create new business opportunities by alliance with start up ventures all over the world.
Senior Manager of R&D and Marketing
Renesas Electronics
Apr 2010 - Nov 2013
R&D management, developing cutting edge LSI IP cores, their design flow, applications, prototype system.Marketing team member, seeking new business opportunities.
Joy of work promotion assosiation
Apr 2008 - Mar 2013
Facilitated group activities
Research Manager
Apr 1993 - Mar 2010
Project management of researches on new computing architecture and its design methodology.
Research Assistant
Waseda University
Apr 1990 - Mar 1993
Research management and supporting research projects of Master students.
Waseda University
Dr. Eng., Computer Science, Graph Theory, Design Automation, Computational Geometry
Aoyama Gakuin University
MBA, Strategy, Marketing, and Team building
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