Lindsay Troy is an accomplished professional with extensive experience in research-based consultancy, brand building, and effective communication. With a BA Hons in Business Studies from The University of Sheffield and additional education from Omnicom University and Folkuniversitet, she has a vast array of skills and knowledge to impart. Lindsay's passion for inspiring and developing the people she works with has led to her leadership role as Head of Brand Health Tracking and Creative Excellence at Ipsos Sweden. Her impressive career history includes senior positions at Ipsos, Hall & Partners, and BMRB, where she served as Partner and Associate Director. Lindsay's skills lay in utilizing research to make a real difference in her clients' businesses and innovative ways of understanding why people do what they do.