Donna Doty is a seasoned healthcare marketer and market research consultant with over 10 years of experience in pharmaceutical and medical device marketing. She has managed a variety of marketing initiatives including strategic media planning & buying, CRM, sales training/aid development and accredited CME programs. Her expertise spans both qualitative and quantitative approaches and includes KOLs, multi-specialty MDs/RNs, patients / caregivers, payors, hospital-based execs, message / concept / visual aid testing, sales force effectiveness, brand positioning and tracking, segmentation, forecasting, pricing, target product profile testing and choice modeling/conjoint techniques. Donna is a graduate of Rutgers University and has held senior positions at Ipsos, Symphony Health Solutions, GfK Healthcare, SKIM, Synovate Healthcare, M2 Communications, and The CSI Group.