Drexel University

Director, Hair Merchandising at SEPHORA

San Francisco, California, United States

SEPHORA

Director, Hair Merchandising

Senior Merchant, Hair

Merchant, Hair

Merchant, E-commerce Skin Care & Hair

Associate Merchant, E-commerce Skin Care & Hair

Assistant Merchant, E-commerce Skin Care & Hair

- Responsible for development of product and building a balanced assortment in terms of brand vision, trends, price point, and sku count
- Worked with the planning team to manage the open-to-buy, affect re-orders and markdowns, and analyze the weekly business reacting to current and future sales opportunities or risks
- Communicated brand and styling vision to web and catalog stylists ensuring that all styles were shot with customer in mind
- Presented assortments to executive team while using sales analysis and trend research to clearly communicate our message and strategy
- Established a strong relationship with cross-functional partners including in-house design and production teams, as well as private label and branded vendors
- Created product knowledge and trend packs with information on new brands, styles or promotions to the retail, marketing, and PR teams
- Managed the direct side of the business and worked with buyer to manage cross-channel business

Urban Outfitters

Assistant Buyer - Women's Branded Collections & Knits

- Ensured that merchandise was balanced and deliveries flowed all while taking fashion forward risks
- Actively communicated with vendors, showrooms and manufacturers in regards to merchandise    deadlines, defects and buying concerns
- Generated purchase orders and compiled weekly sales reports broken down by department and vendor
- Managed E-Commerce content, sales and inventory
- Created marketing and promotional signage, mailers, advertisements and postcards
- Hired, trained and supervised sales associates and interns
- Created an exceptional shopping experience for customers through buying, visual displays and individualized attention
- Increased sales and met monthly sales goals

Arcadia Boutique

General Manager & Assistant Buyer

Elise Valentine