Patrick Copeland

Patrick Copeland is a seasoned professional with 15 years of experience in the online performance marketing industry specializing in business development and sales.

He is known for his entrepreneurial spirit, results-driven approach, and expertise in strategic partnership acquisition and growth.

With a strong technical background, Patrick excels in strategic planning, operational business processes, market analysis, customer acquisition modeling, and retention strategies.

His skill set includes hands-on experience in channel marketing, demand generation, online advertising, media distribution, consumer acquisition, lead generation, product development, and business strategy.

As a general manager, Patrick has successfully led cross-functional teams in client services, media buying, business development, and product design with a focus on process improvement and team building.

Furthermore, Patrick is well-versed in partnership acquisition processes such as identification, solicitation, valuation, negotiation, and integration.

He holds a Bachelor of Science in Computer Information Systems from Purdue University and is the Founder and President of MyAdOptimizer LLC.

Patrick's key skills encompass entrepreneurial management, general management, leadership, operational execution, P&L budgeting, contract analysis, profit maximization, new business development, relationship management, project management, online customer acquisition, digital marketing strategy, and online media expertise.