Robert Parsonson

General Manager at Superior Training Centre RTO ID 41122
Greater Sydney Area
Summary
Robert Parsonson is a seasoned professional with over 25 years of experience in education and education export, both in Australia and internationally.
During his time in Japan for 4.5 years, he transitioned from a corporate trainer to developing programs for corporate clients and vocational colleges. Upon returning to Australia, he held roles in marketing and eventually became the marketing director of Aspect Sydney (now KAPLAN), a renowned multinational provider.
In 2003, Robert founded Education Export Services (EDEX), a consultancy business that assists training organizations in Australia and overseas to enhance their international student markets and achieve recruitment targets. EDEX has collaborated with peak bodies such as ACPET and English Australia, and has worked on education agent strategies for various state governments including Victoria, Queensland, and the Northern Territory.
Robert Parsonson initiated the SYMPLED event series, starting with SYMPLED2017 in Sydney, focusing on international student recruitment issues and bringing together education agents, government representatives, and providers. The success of SYMPLED2017 led to the establishment of a StudyNSW partner project and subsequent plans for SYMPLED2018 in Brisbane.
His expertise includes international student recruitment strategies, course development, channel and direct marketing, brand development, education management, team leadership, event marketing, social media, and various sectors like universities, private education, vocational education, tertiary education, and English language programs.
Robert holds a Master of Marketing and an Executive Certificate in Business and has studied at Monash University and The Australian National University.
Throughout his career, Robert Parsonson has held key positions at organizations such as Superior Training Centre, ISEAA, EDEX Pty Ltd, NexPay, ACPET, RedHill Education, MEGT (Australia) Ltd, and Offshore Education Services.
His diverse experience and leadership roles make him a valuable asset in the education sector, particularly in the areas of international student recruitment and education marketing.
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