Alan Scott

Alan Scott is a marketing pioneer with a long history of excellence in his field. Holding a BA in East Asian Studies from Wittenberg University, he has led teams to deliver groundbreaking innovations in product marketing, demand generation, customer segmentation, buyer personas, Web marketing, digital transformation, use case marketing, buyer journeys, customer-centric branding, partnerships, employee engagement and content marketing.

Throughout his impressive career, Scott has held many prominent positions in various organizations, including serving as Vice President and Executive Partner at Gartner. Previously, he was the Chief Marketing Officer at Merrill Corporation, Wolters Kluwer Law & Business, and Dow Jones. His portfolio also includes former positions as the Senior Vice President and Chief Marketing Officer of EMG at Dow Jones, Executive VP Marketing at Giga Information Group at Forrester, and Managing Director of Marketing at Spencer Trask & Co. Additionally, he was the Group VP Marketing at Gartner.

With many awards and accolades under his belt, Alan Scott is a marketing expert who has continuously pushed the envelope in his field. His range of expertise includes product marketing, demand generation, customer segmentation, digital marketing, buyer journeys, employee engagement, and content marketing.