Amy Lanigan is an accomplished marketing professional with an educational background in clinical psychology and media studies from Stanford University. With a focus on consumer behavior and mindsets, digital commerce, DTC marketing, and creative ideas that convert, she has worked with major brands such as CADDIS, Virtuwell, KEEP Collective, bareMinerals, and Bank of America. In addition to her corporate roles, Lanigan has also served as an adjunct professor at the California College of the Arts. She founded Girl Gone West, a consulting firm, and held leadership roles at Fluid and AKQA. Lanigan is passionate about brands with a strong point of view and is eligible to work in the EU.