Hard Knox

Google Certified Advertising Professional

Still Learning

VP of Information Security at Tribyl, Inc.

Tribyl, Inc.

VP of Information Security

Managing information security for the SaaS AI Marketing Automation startup Fortella. I'm responsible to ensure that tools, policies and procedures at Fortella meet the needs of today's enterprise organizations to ensure that Marketing data is secure as Fortella applies AI to improve the bottom line effectiveness of the data.

Fortella (formerly Datalaab)

Sprinklr

Global Director Cyber Security

I manage social media for the A&P Brand and all of our retail banners including: A&P, Superfresh, Pathmark, Waldbaum's, The Food Emporium, and Food Basics

The Great Atlantic & Pacific Tea Company

Corporate Social Media Manager

I developed and taught a course titled: "Certificate in Social Media for Business" at the Bergen Community College School of Continuing Education for Spring of 2011.  More information can be found here: http://www.1goodreason.com/blog/bcc-courses/

Bergen Community College

Adjunct Professor- Social Media for Business Instructor

Selling sponsorships for the most important social media conference at the time.

140 Conference NYC

Sponsorship Sales

1 Good Reason

Senior Consultant

Ripple6 provides a white label social media platform that integrates social media, content publishing, ad serving and social marketing with the industry’s only embedded word-of-mouth analytics tools.

Our technology provides publishers for the first time with the ability to measure the flow of content and messages across communities on the Web, and gives consumers control to create and move their own messages from group to group. Our complete social media software solution is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create a brand new site.

Ripple6, Inc.

Director of Marketing

Responsible for all Internet properties, and proper operation of websites for MSCO and all clients.  

Online Advertising: I create and run online marketing campaigns for dozens of clients across many different markets including; Real Estate, Mortgages, New Car Sales, B to B in several different verticals, and many others.

SEO: Search engine submissions, online directories and low cost or no cost online promotion for clients.

Blogging: Raised Mark Stevens' blog from a Technorati position of 900,000 to a ranking peak of 7,000. 

Social Networking: I have created many MySpace, Facebook, and Wikipedia pages. 

SEO: Successfully moved MSCO's Site from an Alexa ranking of well over 1 million to a peak of near 40,000th place in the entire Internet. 

Web Traffic Analytics:  I use  Google Analytics, and other programs to test and track a website's performance.

Email Marketing:  I managed all aspects of email campaigns for both internal and external clients.

MSCO

Director of Internet Marketing & Editor in Chief of the Unconventional Thinking Blog

I directed all marketing efforts for Infinite including a $20K per month Pay per Click campaign that was recognized by Google as one of the most improved.  I increased the effectiveness and click through rates of the campaign by 30% while reducing the cost by an additional 30% resulting in substantial improvements in leads for the organization.
I also lead the Organic Search Engine Optimization for Infinite achieving excellent organic positioning for many key word phrases in all major search engines.  The organic SEO campaign was hallmarked by completely redesigning the web site while maintaining the existing look and feel.

Infinite Conferencing

Sold data communications hardware to large organizations.  I carried a $2-$3MM quota for 6 years.

Controlware

Director of Sales

Managed a series of data communications products.  I also started a reseller program from scratch which built to a sizable percentage of the sales in 2 years.

Chris Kieff