Patricia Rostock is a seasoned business unit director with over twenty years of experience in market research and customer relationship management. Her expertise spans across multiple industries, including retail, franchising, fast food, insurance, and entertainment. She has served as an account director and project manager for various market research firms, including GfK, IBOPE Inteligência, Kantar TNS, and Ipsos. Patricia holds an MBA in Business from FIA Fundação Instituto de Administração, as well as a degree in Economics from Fundação Armando Alvares Penteado and another from Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo. She has also studied at The University of Chicago Booth School of Business. Patricia is a results-driven professional who specializes in customer acquisition and marketing research planning and execution. She has vast experience working in Brazil, Argentina, and the United States.