Chris van den Hooven is a seasoned executive with over 20 years of experience in management. He understands the correlation between a company's culture and its efficiency, operational excellence, and profitability. He nurtures an environment that inspires and enables team members to grow continually and get better, both individually and collectively. He prioritizes clarity of direction and firmly believes that setting a clear direction is crucial to drive performance in the right direction. His approach is to keep things simple while keeping the big picture in perspective. Chris's ethos is to treat others how he would want to be treated. He values quality over quantity and pursues meaningful life experiences over ticking items off a bucket list.

Chris studied Marketing Management at the University of Calgary, attended the Cathay Pacific General Managers' Program at Sauder School of Business, and is a graduate of North Delta Secondary School. He is the Senior Vice President, Americas at Cathay Pacific Airways, having previously held positions such as Country Manager Germany, Switzerland & Scandinavia, Country Manager Italy, Country Manager Vietnam, General Manager Sales, Western Canada, Account Manager - British Columbia, Inside Sales Coordinator - Prairie Region (Alberta, Saskatchewan & Manitoba), and a Reservation Sales Agent. Prior to his stint at Cathay Pacific, he was a Reservation Sales Agent at Canadian Airlines International.