The University of Texas at Austin

Director of Investor Marketing at Westmount Realty Capital, LLC

Westmount Realty Capital, LLC is a US-based, privately held commercial real estate development and investment company with a proven 35-year track record across several market cycles. The company’s niche is specializing in value-added and opportunistic real estate acquisitions, with specific emphasis on industrial, office and multifamily.

Westmount Realty Capital’s private capital team is responsible for raising equity capital for Westmount's commercial real estate investments across industrial, multifamily, and office. Investors include institutional equity partners, RIAs, fee only financial planners, family offices, and high net worth individuals.

Private Equity | Real Estate | Investor Capital | Capital Markets | Commercial Real Estate Investments | Relationship Development | 506(b) Private Placements | Team Design and Building

Westmount Realty Capital, LLC

Director of Investor Marketing

Responsible for communicating with the investment and analyst community and working to articulate and advance the company strategy. Manage on-going implementation of the investor relations program, maintaining and improving relations between the company and the shareholder base along with the financial community in general, developing target plans/programs to broaden the investor base, writing and developing the company’s public disclosure, effectively positioning company strategy and working closely with executives on other investor relations activities.

Zion Oil & Gas, Inc.

Marketing & Investor Relations Manager

•	Facilitated development and creation of successful digital marketing platform that optimized advertising initiatives towards client awareness and increased company outreach.
•	Manage marketing campaigns to drive incremental revenue for KPLX, KSCS, and KLIF.
•	Help local communities connect with the audience of over 4 million listeners each week. I am responsible for understanding my client's business, the competition, and the media marketplace. 
•	Utilize radio and other creative marketing solutions to cater to the specific needs of each business to aid in their success and growth.
•	Accurately analyze qualitative data in order to curate a unique advertising campaign that addresses the needs of each particular client. 
•	Helped companies build their brand through connective story and development to strengthen brand awareness while providing a truly successful ROI within their marketing initiatives.

Cumulus Media

Business Development Manager

Brand Marketing, PR, & Development
• Create and implement cohesive marketing strategies and creative direction through ongoing consumer market research and demographic profiling. Thus, identifying complete capitalization of unmet market needs to develop and execute campaigns towards increasing equity growth
• Non-profit 501(c)(3), PID, & TIF program management, implementation, and leadership
• Developed neighborhood brand package including coordinating and collaborating with engineering team to create updated campaigns generate incremental growth. Identified revenue increasing opportunities and researched new strategies for city implementation and crossover
• Facilitate project organization, completion, and promotion. Strategically fostered and developed high-level relationships with city officials and management for code optimization and modification
• Creation, development, and maintenance of integrative and optimized SEM content on multiple web applications and site platforms alongside all content creation
• Implement public relations & social media strategies through the management of corporate marketing and communications functions, overseeing an expansive budget and 8-member team
• Maintained and fostered key investor, owner, public official, broker, tenant, and partner relationships
• Direct brand management, PR, media relations, corporate and grassroots developmental positioning, product
and campaign launches, advertising, and community marketing
• Managed illustrative design guidance through experience with a variety of industry-standard design software, including Photoshop, InDesign, Flash, WordPress, etc.
• Designed company's online presence and growth to include all major social channels including Google, Facebook, LinkedIn, and YouTube

Deep Ellum Foundation

Executive Director

• Recommend strategic positioning for multichannel marketing concepts
• Guide clients in brand development, positioning, and market implementation. Strengthen and design company logos to correlate with sales driven brand identity
• Produce media kits that demonstrate key marketing analytics and demographics for use in product sales presentations. Instrumental in closing numerous high-level industry deals leading towards rapid business development in multiple industry sectors.
• Write brand stories, position persuasion statements, and curate brand messaging content
• Leverage strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget.
• Manage marketing campaigns through all media marketplaces to optimize and consistently drive incremental revenue generation
• Analyze qualitative data through in-depth market research. Curate unique advertising campaigns that addresses the needs of each particular client’s consumer base, defined current and potential receptive audience markets, and identify industry growth opportunity and consumer-based persuasions

Independent Brand Management

Creative Marketing & Business Development Consultant

• Successfully built business that provided custom innovative private home catering
• Identified and drove creative product conception and marketing solutions
• Financial, administrative, and operational structuring for all departmental processing
• Company marketing and referral advertising through community relationship development
• Curated consumer-based product and used strategic direction to facilitate brand continuity through menu design, communication platforms, and subsequent materials

Cecelia Zimmermann