Bud Lake is a seasoned advertising professional with extensive experience in account planning, branding, marketing research, supplier management, and creative development. Bud has worked in advertising agencies in Boston and San Francisco and has an MBA in Marketing from IE Business School in Madrid, Spain. At IE Business School, Bud served as Associate Director of Marketing, managing a team of 19 people and coordinating marketing activities for internal clients. For 8 years, Bud was Assistant Director of Marketing at Berklee College of Music. In that role, he oversaw the launch of first master's degree programs, undergraduate study abroad and summer programs, and general marketing for the new campus in Valencia, Spain. Bud is skilled in website development, digital marketing, and social media management. His key specialties include branding and identity development, marketing research, and new business development.