Whitney Hoffman, a Kennett Township Supervisor, is a digital marketing strategist, content strategist, and educator with considerable experience in the field. Hoffman has worked as a content strategist and digital marketer for Mingl Marketing and Comfort Media Group, consulting on various projects as a digital marketing strategist for Epic Marketing in Delaware. Hoffman Digital Media, her consulting business, specializes in digital media strategy, content marketing, and management for the web, assisting businesses and organizations to develop and refine social media and marketing strategies. Hoffman speaks regularly to businesses and community organizations on social media, business development, technology, and digital citizenship. She is an accomplished author, having co-authored a book on Differentiated Instruction for Jossey Bass Education with Jenifer Fox, and has worked as an online community manager for Edutopia, a part of the George Lucas Education Foundation, for Personalized Learning and Differentiated Instruction. In addition, she is involved with the Kennett Consolidated School District, serving on its Professional Development Committee as an expert and parent member. Hoffman's expertise includes podcast and new media production, blogging, social media applications, social media metrics, conference planning and execution, and presentations on new media and social media subjects, new media and social media strategy, and integrating digital communications into business and marketing plans. She has also been involved in technology integration in education at all levels.