Josh Book is an experienced business builder, problem solver, and digital and fintech participant with over 20 years of experience in management consulting and professional services. He studied Economics & Business Administration at York University and has worked with clients from various sectors such as Financial Services, Communications, Media and Technology, Gaming, Retail and Health.

As the CEO and Founder of ParameterInsights, he is relentlessly focused on innovating consumer experiences and has a great belief in the value of collaboration in unlocking innovative solutions and opportunities. Josh is highly skilled in agile ways to dissect complexity and inform decisions using consumer data.

Before starting his own company, he worked at renowned consultancies like Accenture, PwC Canada, Capgemini, Capco, USC Consulting Group, and Merrill Lynch. His experience in consulting with clients across various sectors has allowed him to make significant contributions in solving some of their most complex business challenges.

Overall, Josh is committed to learning from each person he meets, cultivating relationships that result in trust, and finishing what he starts.

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