Orrea Light

Orrea Light is a seasoned beauty industry executive with a strong background in product development, innovation acceleration, marketing, and brand management.

Her expertise lies in consumer and trend insights, strategic product creation, and global market expansion across cosmetics, skincare, haircare, hair color, and fragrance segments, ensuring fast-moving consumer goods are brought to market swiftly in under 6 months.

With a solid foundation in strategic branding, Orrea specializes in trend innovation, global product launches, beauty forecasting, product ideation, and innovation, alongside multi-channel distribution and digital influencer collaborations.

Her educational background includes a Master's degree in Marketing Management and a Bachelor of Science in Marketing from the Fashion Institute of Technology, where she honed her skills and knowledge.

Orrea's professional journey includes pivotal roles such as Vice President of Product Development Global Marketing at Estée Lauder Companies GmbH, VP Product Development at L'Oréal Paris USA, VP Product Development at L'Oréal Cosmetics, and Assistant VP Product Development at Maybelline New York.

Furthermore, she founded and led Orrea Beaute Inc, showcasing her entrepreneurial spirit and leadership capabilities.

Throughout her career, Orrea has been involved in vendor selection, research and development, olfactive team management, and media spokesperson duties, highlighting her diverse skill set and adaptability in the beauty industry.

Her experience in developmental marketing, annual strategic planning, and global stakeholder management underscores her comprehensive approach to driving brands and products forward in the competitive beauty landscape.