Daniel Halliday is an experienced CEO, lead developer, and former CTO with a diploma in software engineering and full-stack development from Code Institute and an MA in Economic History from Edinburgh University. His professional background includes leadership roles at Sprig Tech, GreyScout, and his own venture, booknpay.com. Having acted as a guest lecturer at Maynooth University, Director of an international recruitment company, Senior Public Practice Consultant at Change CRS, and accountancy recruitment consultant at Martin Ward Anderson, he brings multifaceted expertise to his role as lead developer and CEO at GolfClubSubs.com.

Halliday's most recent endeavor, GolfClubSubs.com, is a fully automated membership collection system for golf clubs streamlining the collection process, reducing administrative time, and enabling remote payments that help sports clubs to maintain GDPR compliance. Further, this system features a comprehensive dashboard that provides reporting and financial data while managing SMS and email reminders for late payments.