Bryan LaFranchi is a seasoned B2B sales management leader with a decade of experience in selling and partnering with CXO executives. He excels in sales leadership, sales management, product development, contract negotiations, and solution selling. LaFranchi's expertise lies in driving financial growth, exceeding revenue targets, and building a first-class sales organization that focuses on service and consultative selling. He was instrumental in developing Zillow's new construction Promoted Communities platform that allows builder partners to showcase community content and drive direct sales with excellent attributed ROI. Additionally, LaFranchi created and developed a new sales organization that facilitated the fastest-growing vertical within Zillow Group in 2016 and 2017. His team has consistently met or exceeded revenue targets in 2016, 2017, and 2018. LaFranchi's undaunted spirit in creating a sales culture that directly measures success based on conversion rates and ROI of partners is commendable. He has also established industry-standard reporting and online conversion best practices, thereby bolstering customer satisfaction. Bryan LaFranchi obtained a Bachelor of Arts in Finance from Seattle University. He is the founder of BDL Investments, former National Sales Director at Offerpad, and former Senior Sales Manager at Zillow Group.