University of Washington

Data Partnership Leader at Equifax

Greater Atlanta Area

- Drive sales strategy across the data community lifecycle, working closely with the leaders of each of the Centers of Excellence that support daily operations (Product Management, Operations, Technology, Data & Analytics). •Relationship manager for our data partner, managing communications and governance directly and via the account team who serves the partner from a Sales perspective. Develop new approaches to improve data furnisher engagement and satisfaction.•Drive thought leadership for the company, leveraging an understanding of and experience in marketing and credit risk policy construction and delivery - from the perspective of data vendors and companies consuming solutions and services.

Equifax

Data Partnership Leader

Sales Governance Leader

- I earned a series of promotions during my extended tenure in the Coca-Cola system, which included hands-on and strategic roles in sales, customer support, marketing, and operations management. In 2008, I was promoted to a high-level sales leadership role within the company's Food Service & On-Premises business. My goal was to expand upon my existing expertise in operations and marketing to understand the needs and challenges of a national sales organization—and determine how I could increase capabilities to improve the top and bottom lines.In this role, I identified opportunities to boost sales, profit, and market share for one of Coca-Cola's most complex customers (an extremely competitive, top-20 national account) by analyzing and maximizing revenue impact across three distinct sales channels—health care, business and industry, and education. I currently lead a team in executing projects that impact 3,000+ locations nationwide.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ✔ Influenced internal Sales, Operations, and Finance leaders to adopt a brand-new contract approach (based upon net sales income rather than cases purchased). Renegotiated and solidified the long-term contractual relationship to retain $150M in annual revenue.✔ Inspired a major customer to embrace a Coca-Cola category retail strategy—increasing same-store sales by $1.3M.✔ Added a new product category that delivered $80M in incremental revenue.✔ Implemented new technology that produced $1.5M in revenue and accelerated a 14-point share advantage over the competition.✔ Led the sales organization to achieve recognition as National Vendor of the Year in 2010 and Category Captain in 2014Core skills: Restructuring, Change Management, Sales Capability Building, Sales Strategy, Performance Improvement, Customer Service Operations, Relationship Management, Relationship Building, Problem Solving, Marketing, New Business Development, Revenue Growth

Coca-Cola North America

Vice President, National Accounts

- I was transferred to a new functional area to build skills and capabilities. In this role, I analyzed market performance and industry trends to pinpoint consumer needs, demands, and buying behaviors. I translated findings into meaningful customer insights and innovative marketing plans that improved visibility and profitability among key market segments.My goal was to create best-in-class customer marketing programs and solutions that improved sales capabilities and enhanced financial performance while providing bottler franchise leadership throughout the region (1,000 Walmart locations).▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ✔ Reviewed analytics that yielded real-world, data-driven insights for targeting diverse customers.✔ Partnered with a creative agency in designing new retail approaches (including the “store within a store” concept) that engaged targeted consumers and prompted higher sales transactions.✔ Assisted in coordinating holiday thematic price promotions that drove 7% growth across bottler territories.✔ Helped reset the relationship between Walmart and Coca-Cola from a pricing-oriented alliance into a collaborative partnership that focused on growing both businesses nationwide.Core skills: Customer Marketing, Customer Service, Customer Experience, Sales Capability Building, Sales Strategy, Marketing Programs, Strategic Partnership Development, Strategic Relations, Relationship Management, Marketing, Market Growth, Sales Growth, Operations, Performance Improvement, Revenue Growth, Customer Insights, Project Management

Senior Manager, Shopper Marketing – Walmart

- In this high-stakes independent contributor position, I leveraged senior operations relationships in developing and executing results-driven plans that improved sales and revenue performance for the Customer Alliance Marketing Group. I established open lines of communications with bottler Account Managers and key customer stakeholders to create, roll out, and facilitate adoption of national marketing programs.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ✔ Defined and implemented sales initiatives that consistently achieved annual business plan targets for a $30M account portfolio.✔ Implemented an innovative retail strategy for a major, national contract that improved sales performance by 6 points in a mature product category.✔ Spearheaded an analytical project that involved reviewing, interpreting, and reporting on sales data, consumer insights, and missed sales opportunities. Effectively translated findings into an executable project plan that triggered 15% category growth.✔ Leveraged senior operations relationships and formulated a joint business plan that increased sales and achieved market dominance in a key product category.✔ Worked with peers to earn National Vendor of the Year in 2003.Core Skills: Sales Planning, Sales Execution, Sales Capabilities, Sales Strategy, Performance Improvement, Relationship Management, Operations Management, Trend Analysis, Market Analysis, Business Planning, Strategic Planning, National Accounts, Customer Insights, Customer Experience, Sales Performance, Financial Performance

Senior National Account Executive

- I was promoted to National Customer Operations Manager from Area Customer Operations Manager in 1999. In this role, I partnered with Sales and Finance leaders across the U.S. in isolating and capitalizing on opportunities to build new business and manage day-to-day operations with a razor-sharp focus on increasing profits.As project leader/manager and subject matter expert to Area Operating Teams, I directed project meetings and advised peers on strategies to enhance customer service delivery (boosting customer loyalty, improving the customer experience, strengthening customer relations, and increasing sales) and minimize capital expenses. While serving in this position, I consistently led sales teams to achieve on- or under-budget results for service and capital expenses while working with key customers: HMSHost, Sodexo, Target, Buffets, Inc., and Bob Evans.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ✔ Created cost-effective, customer-centered sales and service solutions that generated substantial revenue for the national organization.✔ Collaborated with operational teams to ensure on-time, within-budget execution of major projects.✔ Directed a large-scale fountain conversion project in 900 airport and toll-way concessions. Skillfully navigated complex security and safety issues (security was heightened due to the recent events of September 11, 2001). Completed the project 30 days ahead of schedule—the initiative yielded $800K in incremental revenue.✔ Received the National Field Operations Award in 2001.Core Skills: Operational Effectiveness, Sales Capabilities, Sales Planning, Customer Relations, Customer Experience, Customer Loyalty, Customer Service Delivery, Project Management, Change Management, Change Projects, Improvement Projects, Performance Analysis, Performance Improvement, Financial Performance, Sales Outcomes, Business Planning

National Customer Operations Manager

- I stepped into the role of Area Operations Analyst (a promotion) to measure and analyze performance, pinpoint variances to forecasts and plans, and propose solutions to assist the Mid-America Operations Team in improving quality and decreasing costs.In this role, I had the opportunity to explore and monitor changing business requirements, and write business strategies and forecasts that specifically addressed operational needs. I collaborated with operational leaders and stakeholders in delivering on plans to meet goals, objectives, and ensure alignment with corporate priorities.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ✔ Served on a team that identified an opportunity to improve billing efficiency, which contributed to a reduced national service rate and saved the company $7M in 1998.✔ Created strategic business plans and forecasts with superior accuracy, allowing teams to consistently deliver service and operating expenses within 2% of plan.Core Skills: Performance Analysis, Analytics, Metrics, Performance Measurement, Quality, Cost Savings, Profitability, Sales Support, Operations Analysis, Operations Management, Operational Effectiveness, Bottom Line, Sales Planning, Sales Capabilities, Performance Improvement, Relationship Management, Problem Solving

Area Operations Analyst

- I was hired as Senior Auditor and quickly advanced (within 10 months) to Principal Auditor with responsibility for auditing finances and operations. I influenced and educated senior- and mid-level managers on internal controls, effectively leveraging best practices to help achieve buy-in and support, and guide implementation of new operating procedures. In addition, I led capability training for management.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Coca-Cola Enterprises

Principal Auditor / Senior Auditor

- After earning a degree in Business Administration (with concentration in Accounting), I worked with Deloitte & Touche to build the groundwork for a unique career that allowed me to explore and strengthen both business and financial foundational strengths.In this position, I identified discrepancies and compliance issues in financial and business processes, operations, and reporting for client companies. I consulted directly with prestigious clients during all audit stages, providing skillful project management.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Ed Baines