Rob Morphet is a highly experienced professional with a proven track record of creating and launching acquisition products to boost growth in both established and emerging markets. With a strong focus on customer satisfaction, Rob has successfully formed and led teams in product, sales, and operations roles. He has strong commercial acumen and an excellent understanding of business and partner strategies, which have been instrumental in capitalizing on market opportunities. Rob's professional journey started with studying Design Engineering at The University of Bolton, followed by education at Queen Katherine School.

Rob has held several key positions throughout his career, including serving as Director of NonCar at Auto Trader UK, where he launched profitable digital products. In addition, he also served as Digital Product Director, Digital Director, Head of Product-Commercial Channels, and TMN Head of Digital at Auto Trader UK. He also served as a Non-Executive Director at Driver First Assist.

Overall, Rob's specialties include capitalization of market opportunities, launching profitable digital products, and trade product, package, and pricing strategies. With his wide range of skills and experience, he is an expert in the field of digital product management, strategy, and commercialization.